How end-users accelerate new technology
By Marianne Ryghaug, Professor in Science and Technology Studies, NTNU 2. October 2017
The success of new technological advancements to a large degree depends on the perceptions and practices of the end-users. That is why INVADE is important.
Through research, development, innovation and implementation, new technologies will become part of the everyday lives and everyday dynamics of end-users.
However, the success of such technological advancements to a large degree depends on the perceptions and practices of end-users and the user engagement with the new technologies and systems.
To understand social, cultural and behavioural barriers and opportunities associated with the implemented technologies and to determine best practice implementation and future user involvement strategies, it is necessary to monitor and analyse user practices and behaviour, as we will do in the INVADE project.
Technologies are seldom fixed, stable, or immutable entities, but rather acquire specific meanings and forms of use as they are adapted to household situations, and as they, in turn, influence pre-existing household dynamics.
This is important, as technologies must align with pre-existing routines, practices, identities, and values if they are to be accepted.
Thus, by studying end-users we get insight into changes that take place with respect to human beliefs and actions, as well as with respect to technology and the material environment. This is important, as technologies must align with pre-existing routines, practices, identities, and values if they are to be accepted.
Why Quadruple Helix?
Transition towards a low carbon energy system is going to be comprehensive and demanding. Without a constructive engagement of the public the transition is likely to fail or to be too slow. Therefore, the role the citizens or end-users play in this transition and how they are understood, is very important.
The traditional understanding of the public has proven to be problematic and out of sync with the developments in our energy systems. Until quite recently it has been common to think of energy users as customers, consumers and as passive actors in the market, or passive recipients of technologies that exist in the outskirt of a rather centralized energy system. While traditional research on energy consumption – if at all – has focused on end-users as barriers, the goal must be to go beyond a simplistic antagonism between user and technology.
This points to a need to include the public and end-users when researching processes of technological innovation, policy development and implementation, since end-users often have been neglected in these processes.
It also points to the need to go beyond the Triple Helix innovation model, that focuses on university-industry-government relations, and instead focus on the Quadruple Helix, which adds as a fourth helix; the culture-based public or civil society.
Society trends and enablers
The gradual shift from centralized and fossil-based production to more decentralized, distributed systems based on renewables, will potentially integrate electricity production into everyday life.
This means that new types of interaction between traditional energy suppliers and customers might be created and their roles may become much more hybridized.
To be able to go from passive users, or mere customers, to participating citizens we must think differently about how to engage users and communities towards new low carbon energy technologies.
One suggestion is to avoid simplistic and reductionist understanding of users, and look more deeply into how to create energy citizenship and to create more inclusive energy dialogues within and between different energy cultures and types of end-users.
@LloretPau : RT @LloretPau: Hossein Farahmand is now talking about the flexibility management to be developed in the @INVADEH2020 project in the Worksho… ( - 1 day ago)
@LloretPau : RT @LloretPau: Now, @arihentunen from @VTTFinland is explaining the state of storage technologies at the @INVADEH2020 Workshop on storage… ( - 1 day ago)
@INVADEH2020 : Joseph Negreira, International Project Manager at Smart Innovation Norway, explains which challenges the INVADE pro… https://t.co/Jk17zvIasB ( - 2 days ago)
@INVADEH2020 : Joseph Negreira, International Project Manager at Smart Innovation Norway, explains which challenges the INVADE project is facing and gives his best advice to ensure a successful result. Watch the video interview: ( - 2 days ago)
Last week's INVADE Exploitation Workshop offered an ample opportunity to influence the outcome of the EU project and catered for future pick-ups of concepts, software, hardware, new services, analyses and more. (1 week ago)
@INVADEH2020 : Last week's INVADE workshop offered an opportunity to influence the outcome of the @EU_H2020 project and catered fo… https://t.co/EYfyfaoETO ( - 1 week ago)
@INVADEH2020 : The INVADE workshop in Oslo on March 6th offered an ample opportunity to influence the outcome of the EU project and catered for future pick-ups of concepts, software, hardware, new services, analyses and more. The goal was to harvest input that could shape the pilots and research activities. Watch the different particpants share their thoughts about the project so far: ( - 1 week ago)
@LloretPau : RT @LloretPau: Now, @polivros is describing the EV models that are going to be used in the @INVADEH2020 project https://t.co/aRxNwiGNo7 ( - 1 week ago)
@polivros : RT @polivros: Back to work early in the morning with Sigurd from @NTNU explaining battery models to optimize battery operation in @INVADEH2… ( - 1 week ago)
@LloretPau : RT @LloretPau: Objective functions is the last topic of the fist day @INVADEH2020 workshop on flexibility algorithms #H2020Energy https://… ( - 2 weeks ago)